The pro stand attaches to the XDR monitor without screws, but with the simple click of some magnets. And it doesn’t just sit there and hold your monitor for you.

With its industrial-ugly purity of form, its over-engineered ergonomic perfection, (jeez, I’m sounding like a Jony Ive promotional clip) and its indefensible price tag, this stand represents Apple’s re-commitment to the actual professional user community which the company has all-but-ignored in recent years. And no, I’m not being facetious, or day-drinking any more than I usually might.

The whole thing was just so much that it got Engadget’s Devindra Hardawar to opine that a “ $999 monitor stand is everything wrong with Apple today.”Īu contraire, a $999 monitor stand is everything right with Apple today. Sitting here at home, even I gasped a bit. Even Ternus seemed to notice the murmurings, but he soldiered on with the rest of the announcement, which included that the $1,000 computer-screen stand would be available for purchase this fall.But there were unhappy gasps when they heard that the XDR’s optional stand - and it is admittedly an impressive bit of engineering - would retail for $999. The murmurs rippling through the crowd were audible even on the event's livestream, as was what sounded like the sole clap from someone in the audience. That's because the new Pro Stand is priced at $1,000, which is as much as an iPhone XS. But when it came time to debut the cost for the monitor stand, Ternus' announcement received something rare for an Apple event: groans. The announcement of the price points for the Mac Pro and the Pro Display XDR monitor - starting at $6,000 and $5,000, respectively - were met with cheers and applause. Now Ternus was back to reveal how much they were selling the beast of a computer for. On stage at WWDC 2019 on Monday afternoon, John Ternus, Apple's vice president of hardware engineering, had just reappeared in front of the audience.įor the past 20 minutes, various Apple executives had taken the stage to show off the new features of the Mac Pro, Apple's most powerful computer ever, and one intended for professionals. Account icon An icon in the shape of a person's head and shoulders.

Mac pro stand 999